This split image and type is design well because of the greyscale coloring. Target audience Design- overall the font selection was perfect because it is still readable. I like the white space on the right gives the illustration depth.
Pepsi once did a funny Halloween ad. In the picture, a Pepsi can dresses up as a Coke can to scare people. The headline was, “We wish you a scary Halloween!” That’s not a bad idea, but Coke got the last word. In a classic.