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Now this is good advertising…

IKEA Direct Mail - pop up style. Great direct mail item that is a form of novelty advertising which will surely resonate and be effective at keeping and retaining the receivers' attention.


Don't forget your belongings: Umbrella: 327229 Cellphone: 22131 Gloves: 17540 200 million yen: 2


The title of this campaign is "The first supper" This is hilarious 「最初の晩餐」新聞篇

Advertising Agency: Mayer/McCann Erickson Account director: Martin Hala Creative Director: Boris Prexta Creative Team Leader: Lucia Carna Copywriters: Ida Birova, Roman Jurcak Art Directors: Viera Sindelarova, Michal Hornicky

Contrast: coca cola is a great example for contrast in many of their ads because they use simple designs with only using the colors red and while which makes the company logo pop.