There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
Natural History Type Project on Behance. A type series created by Sleep Projects. Inspired by Bebas typeface and designed by Ryoichi Tsenekawa. Each letter is designed to a mineral that begins with that letter