It has a great tranquil, soft beauty. I love the simple black & white color scheme. I especially love how the only thing black are the tree branches,so with the white fill of the A & the white background, it's creating great negative space.
This is my favourite style of typography design because of the manipulation of shapes to make a milkshake glass and straw which the letter is over emphasised to represent the straw and show the audience the words associated with a milshake
Creative 3D Typography Designs from Huawei Advertisement by Arnold Furance