This is example for typography design. I like that design since it is so creative typeface using the glass shape for "g" even though the design is really simple. I've got inspiration when I do assignments for typography design class.
In branding using a person's name can help create rapport & trust with the customer. For example, Mildred & Co's Logo, is loaded with old world connotations & thus can come to represent experience, trust & community with a sense of familiarity.