Irish International BBDO - Guinness 'Welcome Home' Poster ad that ran at Dublin Airport, welcoming those returning to Ireland for "The Gathering" - an Irish government-sponsored initiative which encourages the Irish diaspora to visit home.
This ad supports animal-free circuses. Circuses have been for a very long time all about the animal acts, but it is basically all abuse, making the animals perform to what the ringmaster wants. Animals deserve to be free and not abused.
It has a great tranquil, soft beauty. I love the simple black & white color scheme. I especially love how the only thing black are the tree branches,so with the white fill of the A & the white background, it's creating great negative space.