The content a student pins, similar to the pinners they follow, should reflect his or her interests, goals, and brand. Pins are images with an embedded link. The pinned image is a bookmark and leads to a website or other resource. Pins can be original content a student created, such as a creative resume he or she would upload. Additionally, students can use the "Bookmarklet" tool or look for "Pin-It" widgets on websites. Finally, they can also repin content found while exploring Pinterest.