Cadbury send personalised Dairy Milk Bars to Team GB athletes
Gemma Spofforth on
Timed perfectly as the media started to speculate about post-Olympic blues, Cadbury sent Team GB athletes personalised 1kg bars of Dairy Milk. Dozens of top athletes, including backstroke world record holder Gemma Spofforth – a chocoholic, her Twitter bio tells us – Tweeted about their freebie to their growing list of followers, ensuring potentially millions saw the act of confectionary benevolence.
Details about CADBURY'S COCOA Strength & Staying Power for Athletes - Antique Advert 1886
CADBURY'S COCOA Strength & Staying Power for Athletes - Antique Advert 1886 | eBay
During the 2012 London Olympics at the BT London Live festival, Cadbury sponsored a child friendly Olympic themed fun park in Hyde Park. My role was to encourage children and families to participate in fun athletic themed games, whilst also promoting the Cadbury brand. The skills I gained during this role helped me to develop the ability to target our promotion and adapt presentation to encourage engagement within a wide audience. (It doesn't look like we're doing much work here though!)
Team Ireland athlete Paul Hession pictured at the launch of Cadbury's sponsorship of Team Ireland & Paralympics Ireland
Athletics Pavilion, also known as the Cadbury Cricket Pavillion and the Coronation Cricket Pavillion (it was given in commemoration of the coronation of King Edward VII), this impressive building was a gift to the Bournville Cricket Club (from whom, I don't know) and was opened in June 1902.
The English chocolate maker (and official treat provider of the London Olympic games) set up three inflatable domes in Hyde Park as part of British Telecom’s “London Live” activation. Inside the temporary exhibit, visitors could sample products, play games, have their photos taken, and pen a message to Olympic athletes.
Team Ireland athlete Grainne Murphy pictured at the launch of Cadbury's sponsorship of Team Ireland & Paralympics Ireland
One of my favourite Mondelez PR activities: personalising Cadbury Dairy Milk bars with athletes names.