I found this ad to be very clever due to its unique way of showing that McDonalds is open at night with the spotlights that are shining the light to light up the display create the famous golden arches.
A few years back, New York ad agency JWT came up with this brilliantly creative campaign for razor company Schick. To illustrate "the power of four," they created a razor so sharp, it even shaves the hair off tattoos! Clever and creative.
This Ads is talking also about if you saving water you will save your life. I really like in this Ads the gradients color of black for the background, also i like the picture that they have chose it to deliver the massage.