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les graphiquants for dior

TEXT Dior homme sport advertising 2012 by Les Graphiquants. This is a great ad campaign it screams Dior with the bold high fashion photos. As well as timeless in black and white. With the strong type in gold. Really wonderfully done.

I like how they have related the letters and word to what they assume would be a gentleman. It looks like a person within the letters of the word 'GENT'.