✣ STATIONARY ✣ ILLUSTRATION ✣ This is great because the printed folded wrap can be done without a die-cut (just angle-cut the sides on a standard cutter). Die-cut anything is budget death. And it's a beautiful innovative design w/o being over the top.
Actually love this Chinese ad for McDonalds because it hits the target so well. The grided paper brings an instant feeling of nostalgia from Chinese school supplies and the ice cream brings back memories of an afternoon treat after school.