The font they chose for "CAMP" makes them look like totem pole lettering, which the viewer would associate with summer camp experiences. The font is also simple, but effective in getting the camp thought across.
Brand creation for a group of entrepreneurs. This brand takes a very fresh approach to investment, and that feel is directly translated into the creative. All brand elements are custom crafted from scratch.
We like how this simple logo is set on a card with more imagery to round out the brand identity. Could include Seattle (Mount Rainier or downtown skyline) or both Seattle and Jerusalem images? NS: imagery and swatch consonance