Desktop version, swipe through function. Use of gradients would be a great way to defrientiate between genres Ref: Duotone/Gradients, Bold/Rich Typography, Organized Chaos, Thought out narratives - smooth animations between sections
Forget the grid. Check out the richness of the colour palette. We've been addicted to grid layouts. It's nice to find good inspiration. These types of layouts are good for products, portfolios, and services.
scale and proportion to create mood - use of large type to be playful. The large O's frame the faces in the design, making you focus on them. The faces are smiling creating a mood of happiness and playfulness.