WWF advertising campaign where they released a series of images of endangered animals fading away into dust. This is a really nice graphical piece using a nice visual tool/metaphor. But it doesn't strike hard enough, it doesn't make me think any deeper about the message they are trying to communicate. It is to soft and to focused on looking nice to strike a human emotion to act.

Public service advertisements designed by World Wildlife Fund

WWF advertising campaign where they released a series of images of endangered animals fading away into dust. This is a really nice graphical piece using a nice visual tool/metaphor. But it doesn't strike hard enough, it doesn't make me think any deeper about the message they are trying to communicate. It is to soft and to focused on looking nice to strike a human emotion to act. これらの動物が絶滅しそうになっていることがすごく伝わるし、何かしないとと思わせるクリエイティブだと思う。

Cam: The Child's world, Pencils. Advertising Agency: DLVBBDO, Milan, Italy.

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