AllieMarie Design Blog

Branding, marketing and graphic design tips for small business owners from the AllieMarie Design studio blog.
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a woman sitting on a chair with the text 5 smart strategy for marketing your design business
5 Strategies for Marketing Your Graphic Design Business
I’ve tried a lot of strategies - yes, including creating endless content for social media, which I’ve discovered isn’t a good fit for me. What I’ve found that IS a good fit is investing in marketing strategies that have the long game in mind. They almost always turn around the best results.
the words benefits of investing in a full visual brand and why just a logo just isn't enough
Benefits of Investing in a Full Visual Brand + Why "Just a Logo" Just Isn't Enough
Now, you may be thinking, "I'm not sure I can afford a full visual brand. Won't just a logo do for now?" And I totally get that. As a small business owner myself, I completely understand feeling hesitant to invest money and time into something you're unsure of. And yes, a logo may hold you over for now. But here's a secret... it won't hold you over forever.
the ama financial brochure is displayed on a wall
Amana Financial | Minimal, Modern Brand Design for Consultants
We set out to craft a brand with a blend of simple yet strong, warm yet professional, and timeless yet contemporary. A few of my favorite things about this brand: ✨ The main logo typography… I mean, how gorgeous?! I love that it has a strong presence with beautiful curves and soft touches, which create the bold yet approachable combo we were after. Keep reading for more!
a woman looking at her cell phone with the words brands create fans on it
Brands Create Fans: Why branding is more important than ever
Branding is not just a marketing strategy. It's a language. It's about illustrating your values, mission, personality, and lifestyle. Effective branding tells your audience, "This is why you should choose me."
Branding Essentials: The Elements You Need to Make the Most Out of Your Branding
Understanding the nuances of branding is crucial for any business or organization wanting to make a meaningful impact with its visual marketing. A successful, strategic brand should go beyond just visuals and resonate deeply with its target audience's emotions, perceptions, and experiences.
the right fit for graphic design
The Right Fit: Finding a Graphic Designer
If you've found a designer that you think could be the right fit, shoot them an email to start the conversation about working together. I suggest including your business website link, some basic info about what you're looking for and your timeline.
a blue background with white text that says preparing for your re brand 7 tips to effectively prepare and collaborate with your brand stylist
Preparing for your Rebrand: 7 tips to effectively prepare and collaborate with your brand stylist
The branding process is so much fun and I want you to get the most out of the experience! And to do that, it will take some preparation, research and planning. But don't feel overwhelmed! Today, I have some tips to help you effectively prepare for your rebrand and the collaboration with your brand stylist.
an image with the words inside the branding process and behind it, there is a blue background
An Inside Look at My Branding Process
Taking time for brand discovery and inspiration gathering helped me focus my ideas as a business owner and choose a direction that was right for AllieMarie Design. This ensured that my new visual identity would align with my business goals and who I am deep down as a brand. I can say with confidence that my new visual identity would not be successful without this first step.
the golden circle is shown in green and white
Renewing Your Purpose: How to refresh your brand through your "why."
Whether you're feeling a disconnect with your current branding or just looking to refresh your brand's identity for the new year, the first step is understanding your WHAT, HOW, and WHY.
the brochure for rave sports is displayed in front of many different colors and shapes
RAVE Sports Rebrand
RAVE’s brand refresh built upon and honored where they came from, while also setting them up for success as they set out to reach their company goals. This expansion of their brand allowed them to maintain their sporty image while leaning into a more lifestyle-centered mission, which allows them to expand their brand confidently to B2B and B2C customers alike.
the logo for harrison dental studio, which is located in an area that has many different colors
The Recognizable Rebrand: How to honor your community and your past when rebranding
Rebranding isn't something you do overnight—it takes careful thought and planning. Thinking about the big picture of where your business has been in the past and where you want to go in the future is a critical part of making the most out of your rebranding process.
the logo for blossom spa re - treat is shown above a woman's face
Branding Essentials: The Elements You Need to Make the Most Out of Your Branding
Understanding the nuances of branding is crucial for any business or organization wanting to make a meaningful impact with its visual marketing. A successful, strategic brand should go beyond just visuals and resonate deeply with its target audience's emotions, perceptions, and experiences.
an image with the words inside the branding process and behind it, there is a blue background
An Inside Look at My Branding Process
When I rebranded AllieMarie Design, I brought myself through the exact creative process I use with my branding clients. I knew it would help me stay on track throughout the project, but it also turned out to be a great way to evaluate my client process, ensuring I'm giving them the best possible experience. Here's the inside look of my branding process!
the words what makes a great visual brand on a pink background
What Makes a Great Visual Brand?
You have a beautiful brand that you love and are proud of... but how will you use all of the elements going forward? A great brand maintains consistency across all platforms, honoring the design and ensuring its effectiveness. My advice: Use your Style Guide! It will give you standards and tips for preserving your brand's integrity, including fonts and your color palette.
a woman working on her laptop with the text, the reconfiable re - brand how to honor your community and your past when re branding
How to honor your community and your past when rebranding
Rebranding serves as a significant moment, marking both closure and fresh beginnings. It involves respecting your origins while daring to envision greater heights. 🌱✨ Remember with every tweak in design and color, you're not erasing your past but enriching it. You're building a bridge from the known to the extraordinary, ensuring every fragment of history weaves into tomorrow's tapestry. Whether you're considering a rebrand or in the midst of one, always pay tribute to your journey but, more importantly, boldly position your brand for its destined growth. #BrandEvolution #HonorYourRoots #FutureFocused