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Mortlach 1951 - 63 Year Old - G&M Private Collection Ultra Scotch Whisky : The Whisky Exchange
A 63-year-old Mortlach released by Gordon & Macphail as part of the Private Collection Ultra series. The second-oldest Mortlach ever released (after G&M's own 70 year old), this was chosen by David...
Regarding the target market, we believe to have clearly defined the group of male consumers whom this product will appeal to. In the branding, we have reflected the following set of associations and qualities desirable for men: 1/elegance, 2/masculinity, 3/impeccable quality. There are no random solutions baked into it. Every technique has been carefully calibrated and assigned a clear function; each effect falls in line with the overarching branding and graphic strategy.