This branding design makes sure that in every product and presentation of the company, there is at least one form of its logo. The appearance of the "x" doesn't even have to be full. It can be partially shown, and because of the simple, yet recognizable logo, the audience is able to assume what the product is.

This branding design makes sure that in every product and presentation of the company, there is at least one form of its logo. The appearance of the "x" doesn't even have to be full. It can be partially shown, and because of the simple, yet recognizable logo, the audience is able to assume what the product is.

Fraher architects Visual identity system for London based Fraher architects. Our concept is based on the visual language of architecture. The logo is based on the plan view of the letter F. The intersecting compartments create a simple graphic device for containing text, images and texture. A vibrant red accent colour supports the minimal yet functional aesthetic. Applications include: suite of stationery, website, internal documents and presentation materials.:

Fraher architects Visual identity system for London based Fraher architects. Our concept is based on the visual language of architecture. The logo is based on the plan view of the letter F. The intersecting compartments create a simple graphic device for containing text, images and texture. A vibrant red accent colour supports the minimal yet functional aesthetic. Applications include: suite of stationery, website, internal documents and presentation materials.:

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