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Social Marketing

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Kelly L Gabrielsen
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TikTok partners with Shopify on social commerce – TechCrunch

TikTok is further investing in social commerce with today’s announcement of a new global partnership with e-commerce platform Shopify. The deal aims to make it easier for Shopify’s over 1 million merchants to reach TikTok’s younger audience and drive sales. The partnership will ev…

📈 42 Digital Marketing Trends You Can't Ignore in 2021 Best Email Marketing Software, Digital Marketing Trends, Marketing Budget, Marketing Goals, Content Marketing Strategy, Social Marketing, Online Marketing, Social Media Company, Influencer Marketing

📈 42 Digital Marketing Trends You Can't Ignore in 2021

Technology evolves so fast that it can be hard to keep up, so we've created this ultimate list of 42 digital marketing trends for 2021 to help you succeed.

Consumers Rank Facebook Last for Digital Trust - eMarketer Trends, Forecasts & Statistics Marketing Communications, Social Media Marketing, Facebook Users, Us Government, Public Relations, Social Platform, Social Networks, Trust, At Least

Consumers Rank Facebook Last for Digital Trust

When it comes to protecting users’ personal information and providing a safe online environment, social network users in the US give lower marks to Facebook, TikTok, and Twitter.

Influencer Followers Will Continue Spending More Time on Social Media After Restrictions Lift - eMarketer Trends, Forecasts & Statistics Social Media Influencer, Influencer Marketing, Social Marketing, Social Media Usage, Research Companies, Terms Of Service, Statistics, Followers, Insight

Influencer Followers Will Continue Spending More Time on Social Media After Restrictions Lift

Seventy-two percent of US and UK consumers who follow influencers said they were spending more time on social media since the outbreak.

More than two-thirds of US marketers will use influencer marketing - Insider Intelligence Trends, Forecasts & Statistics Marketing Articles, Marketing Program, Social Media Marketing, Social Media List, Instagram Creator, Trend Analysis, Social Trends, Serious Business, Marketing Professional

More than two-thirds of US marketers will use influencer marketing

Not every marketer does influencer marketing, but a large majority do. In our first-ever forecast, we estimate that 67.9% of US marketers with 100 or more employees will use influencers for paid or unpaid brand partnerships in 2021.

eMarketer Podcast: Analyzing Twitter's Q3 Earnings, a TikTok and Shopify Deal, and Whether Social Audio Has a Future - eMarketer Trends, Forecasts & Statistics Types Of Social Media, Social Media Content, Text Message Marketing, Social Media Marketing, Third Grade Science, Physics Classroom, About Facebook, Developmental Psychology, Study Skills

eMarketer Podcast: Analyzing Twitter's Q3 Earnings, a TikTok and Shopify Deal, and Whether Social Audio Has a Future

eMarketer principal analyst Debra Aho Williamson and junior analyst at Insider Intelligence Blake Droesch discuss how Twitter's Q3 earnings should be evaluated. They then talk about whether social audio will be the next big thing, TikTok's new partnership with Shopify, and if 2020 has been the year of live shopping.

eMarketer Podcast: Analyzing Twitter's Q3 Earnings, a TikTok and Shopify Deal, and Whether Social Audio Has a Future - eMarketer Trends, Forecasts & Statistics Types Of Social Media, Social Media Content, Text Message Marketing, Social Media Marketing, Third Grade Science, Physics Classroom, About Facebook, Developmental Psychology, Study Skills

eMarketer Podcast: Analyzing Twitter's Q3 Earnings, a TikTok and Shopify Deal, and Whether Social Audio Has a Future

eMarketer principal analyst Debra Aho Williamson and junior analyst at Insider Intelligence Blake Droesch discuss how Twitter's Q3 earnings should be evaluated. They then talk about whether social audio will be the next big thing, TikTok's new partnership with Shopify, and if 2020 has been the year of live shopping.

Instagram Brings Shopping to IGTV, with Reels Integration to Come Soon - eMarketer Trends, Forecasts & Statistics Like Instagram, Instagram Shop, Influencer Marketing, Marketing Communications, Social Marketing, Importance Of Branding, Research Companies, Social Channel

Instagram Brings Shopping to IGTV, with Reels Integration to Come Soon

Instagram has rolled out Instagram Shopping for its long-form video platform IGTV, part of the company's push to make social commerce more central to the app.

How Chipotle Mexican Grill leverages memes on social media - Insider Intelligence Trends, Forecasts & Statistics Fast Casual Restaurant, Casual Restaurants, Chipotle Mexican Grill, Original Memes, Social Platform, Statistics, Social Media Marketing, Instagram Story, Grilling

How Chipotle Mexican Grill leverages memes on social media

Fast-casual restaurant chain Chipotle Mexican Grill is a pioneer in meme marketing, having incorporated memes into its social media strategies since mid-2018.

eMarketer Podcast: TikTok's uncertain future, an influencer gets in trouble, and 2021 social media trends - Insider Intelligence Trends, Forecasts & Statistics Social Media Trends, Social Media Content, Influencer Marketing, Social Media Marketing, Snapchat Users, Marketing Professional, Social Platform, Digital Media, Instagram Users

eMarketer Podcast: TikTok's uncertain future, an influencer gets in trouble, and 2021 social media trends

eMarketer principal analyst at Insider Intelligence Debra Aho Williamson discusses TikTok's future: Can it keep operating in the US? If so, what will user growth and engagement look like going forward? She then talks about marketers' attitudes toward influencer marketing, major social media trends of 2021, and the prospects of live shopping on social media in the US.

v Digital Marketing Trends, Social Marketing, Content Marketing, Facebook Messenger, Influencer Marketing, Big Data, Bar Chart, Social Media, Bar Graphs

📈 42 Digital Marketing Trends You Can't Ignore in 2021

Technology evolves so fast that it can be hard to keep up, so we've created this ultimate list of 42 digital marketing trends for 2021 to help you succeed.

Why Small Businesses Could Benefit from the Launch of Facebook Shops - Insider Intelligence Trends, Forecasts & Statistics Social Media Updates, Research Companies, Social Marketing, Social Platform, Social Networks, Economics, Insight

Why Small Businesses Could Benefit from the Launch of Facebook Shops

With many retail stores temporarily closed during the pandemic, and more consumers turning online to buy goods, major social networks have taken steps to improve their ecommerce offerings.

Seven in 10 US Adults Haven’t Bought Anything Via Social - Insider Intelligence Trends, Forecasts & Statistics Social Media Updates, Research Companies, Social Marketing, Social Platform, Social Networks, Economics, Insight

Seven in 10 US Adults Haven’t Bought Anything Via Social

Many social media platforms have started making measurable gains in social commerce, but according to a June 2020 Bizrate Insights survey conducted for eMarketer, there’s still a ways to go.

Social platforms are starting to resemble each other - Insider Intelligence Trends, Forecasts & Statistics Social Media Usage, Social Media Updates, Social Networks, Snapchat Users, Instagram And Snapchat, Le Social, Previous Year, Social Platform, Social Media Marketing

Social platforms are starting to resemble each other

Never in the past two decades of social media history have the features, ad formats, and other business initiatives of the four major social platforms looked as similar as they do today.

Social networks will experience a pandemic-driven boost in 2020—but not equally - Insider Intelligence Trends, Forecasts & Statistics Social Media Usage, Social Networks, Change Meaning, New Social Network, Social Marketing, Social Platform, Equality, Politics

Social networks will experience a pandemic-driven boost in 2020—but not equally

The coronavirus pandemic boosted social media usage around the world, as many people stayed home for weeks or months. In 2020, there will be nearly 150 million more social network users worldwide than we expected before the pandemic—more than the entire population of Russia. That will lift the total to 3.23 billion, well ahead of our predictions in November 2019 and June 2020. As a result, nearly 81% of internet users worldwide will be social network users.

What eMarketer Analysts Expect in 2020 with Jasmine Enberg and Blake Droesch: Social Entertainment - eMarketer Trends, Forecasts & Statistics Data Collection, Reality Check, Social Marketing, Data Science, Social Media, Entertaining, Statistics, Jasmine, Trends

eMarketer Podcast: What Insider Intelligence Analysts Expect in 2021—The rise of social entertainment

eMarketer principal analyst Debra Aho Williamson, senior analyst Jasmine Enberg, and junior analyst at Insider Intelligence Blake Droesch discuss what they're paying attention to in 2021, and why: the rise of social entertainment, WhatsApp's next move, and stalling social commerce.